Publications

Russian consumers appreciate creative mailings

The sleeping giant has awoken. Russia may not have fully unleashed its economic power as yet but the development and forecasts are remarkable. The consulting firm AC Nielsen predicts that Russia will be Europe's largest consumer market by 2025. Companies that want to take advantage of this potential find in dialog marketing an efficient way to gain access to Russian consumers, provided they adapt their campaigns to typical Russian characteristics.
More about "Russia appreciate creative mailings"

Direct marketing trends in the Czech Republic and Germany

Good neighborly relations

The Czech Republic's economy is continuing to show momentum. The dynamic growth since the Czech Republic became a member of the EU in 2004 is due to exports and to the interest shown by foreign investors. From the Czech point of view, Germany is one of the most important foreign trading partners. The Germans also value the Czech Republic as their most important trading partner in Central and Eastern Europe. However, even everyday consumer goods such as the perennial favorite, beer, unite the two countries in spirit.
More about "Direct marketing trends in the Czech Republic and Germany"

Different countries, different approaches for reaching specific target groups

International direct marketing

Globalization and enlargement of the EU to the East mean an opportunity for anyone wishing to open up interesting new markets. The success of any such venture depends not least on the appropriate communication strategy.
More about "International direct marketing"

Growth market of Japan

Direct marketing is popular with consumers

Japan is the world's second largest economy. The Japanese economy has been growing steadily for four years. Japan is the most important market for German products in the Asia-Pacific region. Bilateral trade between the two countries grew by a total of more than EUR 34 billion in 2005 with German exports to Japan increasing by five percent. The OECD expects the Japanese economy to grow by 2.7 percent in 2006. The main driving force behind the growth of gross domestic product will be investment and private consumption. Boosted by rising incomes, higher market valuations and falling unemployment, Japan's consumers are displaying optimism. That is also having a positive impact on the success rate of direct marketing campaigns.
More about "Growth market of Japan"

The Netherlands on the up

Good prospects for direct marketing campaigns

Approximately 16.3 million people live in the Netherlands. With a population density of 470 inhabitants per square kilometer, the country is the most densely populated country in Europe. Following an economic recession in 2003, the Netherlands are on the up again. The government is expecting economic growth of 2.6 percent in 2007. Particularly the Netherlands' geographical position and its close integration with European and intercontinental markets make the country attractive to foreign companies. Investors also discover an efficient infrastructure, entrepreneur-friendly approval procedures and a favorable legal framework. An additional advantage is the enjoyment that the Dutch derive from buying, which direct marketing campaigns also benefit from.
More about "Direct Marketing in the Netherlands"

Huge potential for growth in the world's largest market

International direct marketing also gaining ground in China

The global economy is changing at a rapid pace. Markets are becoming more closely integrated and countries which only yesterday were still development regions have caught up economically within the space of a few decades. The prime example of this is China that will have a decisive influence on the global economy in the next few years. Modernization and economic growth are progressing more dynamically in China than in almost any other country on earth. The formerly agrarian country has developed into an industrial powerhouse within just a single generation.
More about Direct Marketing in China

Canada on growth path

Excellent conditions for direct marketing

Canada has enjoyed uninterrupted economic growth for the past twelve years. That puts the world's second largest country in the top spot among the G8 countries. The Canadian economy is benefiting, in particular, from the US economy, with which it is closely linked. In addition, high raw material prices, fat corporate profits and high capacity utilization are boosting business investment. Consumer behavior is also creating an optimistic mood, with the lowest unemployment rate in more than 30 years and the lowering of value-added tax from seven to six percent ensuring that Canadians continue to show a propensity to buy. For companies, those are ideal conditions for positioning themselves in the Canadian market. An additional benefit is that consumers in Canada respond exceptionally often to mailings.
More about "Canada on growth path"

Big business in the US

Good prospects for direct marketing campaigns

The United States of America is the world's greatest economic power, contributing approximately one fifth of the world's annual income. The US benefits, in particular, from having a huge territory rich in raw materials and a large internal market with approximately 200 million, mostly wealthy, consumers. In addition, the economic and financial system is characterized by entrepreneurial initiative and free trade. The US economy is currently on a solid expansionary path, despite rising energy prices, higher interest rates and a growing risk of inflation. Experts anticipate a rise in gross domestic product of around 3.5 percent in 2006. At the same time, forecasts indicate that private consumption will increase by 3.3 percent. That underpins the economy and creates good conditions for direct marketing campaigns.
More about "Big business in the US"

Brazil - dreamland for advertising companies

Favorable conditions for direct marketing campaigns

Very favorable conditions await companies wishing to advertise in Brazil because Brazilian consumers have an above-average affinity to advertising media - a good prerequisite for direct marketing campaigns.
More about "Brazil - dreamland for advertising companies"

Mexico - mailing newcomer with great potential

Good market opportunities for investors

Mexico is one of the most economically important countries in Latin America. In the area of direct marketing, Mexico is a mailing newcomer compared with other reference countries such as Australia, Brazil, Canada and the US, however it offers huge potential.
More about "Mexico - mailing newcomer with great potential"