Direct Marketing Quiz - Questions & Answers
Test your direct marketing expertise and find out how deep your knowledge is.
Australia
What do Australians most enjoy talking about?
You are right.
It's trendy to look abroad. Nearly half of all Australian consumers express a strong interest in the subject of travel.
Brazil
In what area are the Brazilians real winners?
You are right.
In terms of economic dynamics, the Brazilians are far ahead. The rate of growth in domestic consumption has placed them among the winners of globalization.
China
Who is most likely to respond to advertising mailings in China?
You are right.
The number of young consumers among active responders is above average. Moreover, in 2014 China's consumers will surpass their Japanese neighbors in terms of overall consumption.
Germany
In what area are the Germans world champions?
You are right.
Hardly any other economy profits from strong exports more than the German economy.
France
Besides wine and baguettes, what is particularly important to the French?
You are right.
The right tone of voice is very important for reaching French consumers via direct mail. If you address the target group correctly, you will have a much better response rate.
Great Britain
In what area are the British leaders in the European market?
You are right.
You are right! When it comes to Dialog Marketing, British know-how is the European market leader in the areas of address sorting, customer approach and creativity.
India
What do direct mail campaigns have in common with Bollywood films?
You are right.
Rule Number 1 in India is to use plenty of color. For best results, advertising letters should be reminiscent of garish Bollywood movies. Then they will elicit a good response rate.
Italy
Italians have very high standards. What do they consider especially important when it comes to mailing campaigns?
You are right.
Italian consumers are very brand-oriented and place a premium value on a well-known sender.
Japan
Why are young Japanese women so popular in their home country?
You are right.
Japanese women enjoy buying high-quality brand merchandise.
Canada
What makes the Canadian market so interesting?
You are right.
The multi-ethnic, multi-cultural business world offers tremendous opportunities for international trade.
Mexico
Which topic elicits the most interest on the part of Mexican consumers?
You are right.
In clothing, shoes and fashion trends is surprisingly high, with a 52% response rate.
The Netherlands
Which advertising medium is the best for reaching young Dutch people?
You are right.
Direct mail campaigns - among young people, advertising by mail is more popular than TV and print advertising.
Austria
What is especially well received among Austrians?
You are right.
Coupons and gift certificates are equally popular among male and female consumers.
Poland
What do Poles most enjoy spending their money on?
You are right.
You are right! Whether for the garden, interior furnishings or do-it-yourself home improvement - anything that makes the home attractive and comfortable is popular and a high priority among Polish consumers.
Switzerland
Swiss consumers are
You are right.
Swiss consumers prefer brand-name products. Generic products are considered to be of inferior quality.
Spain
A Spaniard seldom arrives
You are right.
There are hardly any single-person households in Spain (7%). Households of four people or more comprise the largest group.
Czech Republic
Where do young Czech consumers prefer to make their purchases?
You are right.
In terms of purchases per catalog, the Czech Republic is above the European average. This is especially true for young and upper income consumers.
USA
What's one thing you can always count on in the United States?
You are right.
The consumer habits of Americans are solid and reliable. The growth rate of private consumption is the most reliable pillar of the US economy.
