Postwurf
You don't need addresses to conduct an unaddressed mail campaign. Use our unaddressed mail product POSTWURF to distribute unaddressed advertising mail to German households all over the country.
Advertising to Households by Target Area
POSTWURF is an efficient way to enter the world of direct marketing - and the German market. Response elements, such as Business Reply, are a quick way to evaluate the success of your campaign and obtain address material at low cost which you can then use to send addressed mailings at a later date.
Deutsche Post delivers your unaddressed mail items to any area, whether that's just one city district or the entire nation. We offer you targeted delivery throughout Germany with high delivery quality, giving you the reassurance that your items arrive just where you want them to, even during big campaigns. Simply choose your options:
Deutsche Post delivers your unaddressed mail items to any area, whether that's just one city district or the entire nation. We offer you targeted delivery throughout Germany with high delivery quality, giving you the reassurance that your items arrive just where you want them to, even during big campaigns. Simply choose your options:
Send your unaddressed mail items to
- all households
- households with daily post
- collectors of mail.
Entry medium to direct marketing
Unaddressed mailings are an efficient entry medium to direct marketing. Through the response element, for example, Business Reply, it is possible to quickly monitor performance and to acquire cost-effective address material . You can then send addressed advertising at a later stage.Tip: Prospektservice software
To prepare for your brochure distribution campaign Deutsche Post has developed a special software entitled PROSPEKTSERVICE. Use this innovative tool to select your target areas (postcode areas, cities, city districts) by a click of the mouse. Well-designed map and list windows allow you to stay in the picture in terms of the size and cost of your unaddressed mail campaign. The software also enables the quick production of posting lists and address labels.Advantages
- Nationwide coverage
- Strong market penetration - valuable above all when entering new markets
- Access to target groups in a distribution area of your choice
- List generation
- Rapid success evaluation when using a response element such as Business Reply
Dimensions and Weights
Please note the instructions regarding dimensions, weights and labeling. This will ensure your advertising campaign goes smoothly.
| Dimensions in cm | Length | Width | Thickness (Height) |
|---|---|---|---|
| Minimum measurements | 14 | 9 | - |
| Maximum measurements (C4) | 32.5 | 23 | 5 |
| Weight max. | 1,000 g | ||
Prices, Terms and Conditions
With POSTWURF items you can decide whether your items are to be sent to all households, to households with daily post or to collectors of mail.
Prices depend on the type of dispatch. In the case of POSTWURF items to all households and households with daily post, Deutsche Post differentiates between three rate zones
Rate zone A: Densely populated areas and large cities
Rate zone B: Intermediate areas
Rate zone C: Rural areas
Each postcode is assigned to a rate zone. The criterion for assignment to a rate zone is the household and population density. More information is available in the PROSPEKTSERVICE
software and in the household numbers survey.
Prices depend on the type of dispatch. In the case of POSTWURF items to all households and households with daily post, Deutsche Post differentiates between three rate zones
Rate zone A: Densely populated areas and large cities
Rate zone B: Intermediate areas
Rate zone C: Rural areas
Each postcode is assigned to a rate zone. The criterion for assignment to a rate zone is the household and population density. More information is available in the PROSPEKTSERVICE
software and in the household numbers survey.
